About Us

Welcome to Our Store

Loula was born from memory. The memory of our grandmother, a woman of timeless grace who wore garments crafted just for her. Her style was effortless, rooted in culture, and quietly powerful. Growing up in the diaspora, far from the scents of bakoor and the hum of women sewing, I held on to that memory like a thread—one I now weave into every piece at Loula.

Loula is more than loungewear. It’s a love letter to heritage, comfort, and womanhood. Each set is handmade with intention: a soft, flowing dress paired with a matching scarf designed to make you feel both beautiful and at ease. Whether you are unwinding at home or gathering with loved ones, Loula brings elegance to everyday rituals, inspired by generations of East African women who infused self-care with culture and soul.

Our garments are thoughtfully made in limited quantities, using high-quality materials and tailored craftsmanship. By working closely with local artisans in Djibouti, we ensure ethical production and contribute to communities that keep traditional garment-making alive.

Loula is for the woman who honours where she comes from while embracing who she is becoming.

It’s for you.